In search of what is missing: needfinding the SIRIUS way

In search of what is missing : needfinding the SIRIUS way

Godkänd; 2007; 20061127 (tobias)
“Listen closely to your customers, and you are more likely to design products that actually meet or even exceed their needs.”: Such statements have come to dominate company innovation strategies in the last decade, but in reality involving customers in product development is not as straightforward as it sounds. Customers, it is becoming clear, cannot always express their needs adequately. Especially, in the case of innovative products where the starting position by definition includes no existing solution, applying a user-orientated approach is paramount. We argue that techniques for ‘needfinding’ must be the point of departure. This has importance both in terms of methodological issues – how to find customer needs? – and for organizational work – who should be engaged in finding customer needs? In our view, engineers must be involved in identifying and understanding those needs. We have learnt through a series of studies, that structured needfinding by engineers during the earliest phases of product development could better support the process of identifying needs and thereby guide design projects. In this way, two basic problems are overcome. Firstly, identifying needs which are otherwise difficult to articulate becomes possible. Secondly, translation difficulties between customers and engineers are eradicated

Larsson, TobiasLuleå tekniska universitet,Innovation och Design,Luleå University of Technology,Product Development Research Lab(Swepub:bth)tlr (author)
Larsson, AndreasBlekinge Tekniska Högskola,Institutionen för maskinteknik,Product Development Research Lab(Swepub:bth)anl (author)
Luleå tekniska universitetInnovation och Design (creator_code:org_t)

In:Proceedings of the Fourth IASTED International Conference on Knowledge Sharing and Collaborative EngineeringAnaheim : ACTA Press0889866090

About the subject

ENGINEERING AND TECHNOLOGY: ENGINEERING AND ...; and Other Engineerin ...; and Other Engineerin ...

ENGINEERING AND TECHNOLOGY: ENGINEERING AND ...; and Mechanical Engin ...; and Other Mechanical ...

By the university: Luleå University of Technology; Blekinge Institute of Technology

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