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A new entrance for sustainable gender equality

Lundkvist, Hans (author)
Luleå tekniska universitet,Arbetsvetenskap
Westberg, Hanna (author)
Triple Steelix, Borlänge
 (creator_code:org_t)
2010
2010
English.
  • Conference paper (peer-reviewed)
Abstract Subject headings
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  • Sustainable regional and business development depends on the access to people motivated to invest their lives in the region and the enterprises. But in a time of demographical changes, urbanization and new values regarding life and work among the next generation the issue of being attractive is crucial for both a region and enterprises. This paper describes the interactive collaboration between a research project and an enterprise in a semirural area in Sweden. A collaboration aiming for a more gender mainstreamed organization in order to retain and attract the best-suited labor for tomorrow. During the long term process the enterprise became more conscious of being a gender equal employer. The interaction gave the enterprise a platform for continued development with gender equality as an important element in developing a strong employer brand.

Subject headings

TEKNIK OCH TEKNOLOGIER  -- Maskinteknik -- Produktionsteknik, arbetsvetenskap och ergonomi (hsv//swe)
ENGINEERING AND TECHNOLOGY  -- Mechanical Engineering -- Production Engineering, Human Work Science and Ergonomics (hsv//eng)

Keyword

Man Machine Relation Focusing Gender
Människa-maskin med inriktning mot genusforskning

Publication and Content Type

ref (subject category)
kon (subject category)

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Lundkvist, Hans
Westberg, Hanna
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ENGINEERING AND TECHNOLOGY
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Luleå University of Technology

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