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A new entrance for ...
Abstract
Subject headings
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- Sustainable regional and business development depends on the access to people motivated to invest their lives in the region and the enterprises. But in a time of demographical changes, urbanization and new values regarding life and work among the next generation the issue of being attractive is crucial for both a region and enterprises. This paper describes the interactive collaboration between a research project and an enterprise in a semirural area in Sweden. A collaboration aiming for a more gender mainstreamed organization in order to retain and attract the best-suited labor for tomorrow. During the long term process the enterprise became more conscious of being a gender equal employer. The interaction gave the enterprise a platform for continued development with gender equality as an important element in developing a strong employer brand.
Subject headings
- TEKNIK OCH TEKNOLOGIER -- Maskinteknik -- Produktionsteknik, arbetsvetenskap och ergonomi (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Mechanical Engineering -- Production Engineering, Human Work Science and Ergonomics (hsv//eng)
Keyword
- Man Machine Relation Focusing Gender
- Människa-maskin med inriktning mot genusforskning
Publication and Content Type
- ref (subject category)
- kon (subject category)
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