Factors for Elderly Use of Social Media for Health-Related Activities

• Elderly individuals are increasingly using social media sites to access health-related information. Using responses from 610 elderly individuals in Sweden to a large-scale questionnaire survey, this study examines technology acceptance model and sociodemographic factors that positively influence elderly individuals’ use of social media for health-related activities. The results show evidence of a positive association between general technology use experience, attitudes toward technology use, age, or gender, and the use of social media for health-related activities. Technology attitudes strengthen the effect on social media use for health-related activities regarding general use of technology, for older individuals, and among females.

Subject headings

TEKNIK OCH TEKNOLOGIER  -- Annan teknik -- Övrig annan teknik (hsv//swe)

ENGINEERING AND TECHNOLOGY  -- Other Engineering and Technologies -- Other Engineering and Technologies not elsewhere specified (hsv//eng)

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business (hsv//eng)

Keyword

Entreprenörskap och innovation

Entrepreneurship and Innovation

Ekonomi

Publication and Content Type

ref (subject category)

art (subject category)