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Factors for Elderly...
Factors for Elderly Use of Social Media for Health-Related Activities
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- Parida, Vinit (author)
- Luleå tekniska universitet,Innovation och Design,Luleå University of Technology / University of Vaasa, Vaasa, Finland,Luleå University of Technology;Univ Vaasa, Finland
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- Mostaghel, Rana (author)
- Linnéuniversitetet,Institutionen för marknadsföring (MF)
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- Oghazi, Pejvak, 1979- (author)
- Linnéuniversitetet,Institutionen för ekonomistyrning och logistik (ELO)
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(creator_code:org_t)
- 2016-11-11
- 2016
- English.
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In: Psychology & Marketing. - : Wiley. - 0742-6046 .- 1520-6793. ; 33:12, s. 1134-1141
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Abstract
Subject headings
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- Elderly individuals are increasingly using social media sites to access health-related information. Using responses from 610 elderly individuals in Sweden to a large-scale questionnaire survey, this study examines technology acceptance model and sociodemographic factors that positively influence elderly individuals’ use of social media for health-related activities. The results show evidence of a positive association between general technology use experience, attitudes toward technology use, age, or gender, and the use of social media for health-related activities. Technology attitudes strengthen the effect on social media use for health-related activities regarding general use of technology, for older individuals, and among females.
Subject headings
- TEKNIK OCH TEKNOLOGIER -- Annan teknik -- Övrig annan teknik (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Other Engineering and Technologies -- Other Engineering and Technologies not elsewhere specified (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
Keyword
- Entreprenörskap och innovation
- Entrepreneurship and Innovation
- Ekonomi
Publication and Content Type
- ref (subject category)
- art (subject category)
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