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Effective targeting...
Effective targeting of national export promotion programs for SMEs
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- Coudounaris, Dafnis (författare)
- Luleå tekniska universitet,Industriell Ekonomi
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(creator_code:org_t)
- 2012
- 2012
- Engelska.
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Ingår i: International Journal of Globalisation and Small Business. - 1479-3059 .- 1479-3067. ; 4:3-4, s. 242-283
- Relaterad länk:
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https://urn.kb.se/re...
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visa fler...
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https://doi.org/10.1...
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visa färre...
Abstract
Ämnesord
Stäng
- This paper aims to assess the effectiveness of forty two export promotion programs among forty six Cypriot export manufacturing SMEs. The two step method of evaluating the effectiveness of export promotion programs considers firstly, qualitative measures i.e., the level of awareness, adoption and usefulness of the export promotion programs, related to the organizational, the internationalization, and export performance parameters and secondly, quantitative measures i.e., the number of the significant differences of the above parameters. The most important categories of export promotion programs for modification are financial aspects of marketing, marketing mix, education and training, and market targeting. The proposed model shows that there exist positive relationships between the levels of usefulness and adoption, awareness and adoption, and usefulness and awareness, provided that there are significant differences among the sub-parameters i.e., firm’s size, product type, export distribution method, export regularity, and export profit intensity. The excess versus the lagging of satisfaction of users of export promotion programs, play an important role for motivating export managers for higher levels of export performance.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- Industrial Marketing
- Industriell marknadsföring
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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