A diagnosis of the commercial immaturity of Swedish club football

• This article presents a critical diagnosis of Swedish club football, in light of its current shortcomings on the European football market, and in comparison with the other Scandinavian leagues. The article highlights the commercial immaturity of the Swedish clubs, in addition to the context of historical and cultural values, restricted association forms, the emphasis on internationalism, the fixed tax system, the standards of the arenas, the lack of patronage and the migration of talents. The analysis closes with a depressed depiction of Swedish club football, in relation to development in Europe, as well as in Scandinavia. Still, in a dialectical reasoning this situation is, finally, evaluated as a valuable development in relation to fairness, internal sports logics as well as ecological values.

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