E-Business Readiness, Intensity, and Impact : An Austrian Destination Management Organization Study

• The majority of today’s information and communication technology (ICT) impact studies disregard infrastructural, organizational as well as environmental factors typically responsible for successful e-Business adoption and use. The paper proposes an empirical approach which shows how the mentioned factors determine both e-Business adoption as well as ICT impact. The research framework is based on Rogers’ Innovation Diffusion Theory (1995) and is tested with survey data gathered in the Austrian Destination Management Organization (DMO) sector. By referring to Zhu and Kraemer’s (2005) e-Business impact model the proposed approach explicates how the use of e-Business applications may positively affect the performance of tourism organizations. Online survey data are analysed through a linear structural equation modelling (SEM) approach

Subject headings

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business (hsv//eng)

Keyword

Hospitality

Leisure

Sport & Tourism

technology diffusion; e-business adoption; ICT impact; destination management organizations; SEM

Business and economics

Ekonomi

Publication and Content Type

ref (subject category)

art (subject category)