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e-Business Adoption...
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Fuchs, MatthiasMittuniversitetet,Institutionen för samhällsvetenskap (-2013),ETOUR
(author)
e-Business Adoption, Use and Value Creation : An Austrian Hotel Study
- Article/chapterEnglish2009
Publisher, publication year, extent ...
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New York :Cognizant Communication Corp.2009
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printrdacarrier
Numbers
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LIBRIS-ID:oai:DiVA.org:miun-10653
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https://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-10653URI
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https://doi.org/10.3727/109830510X12670455864168DOI
Supplementary language notes
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Language:English
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Summary in:English
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Subject category:ref swepub-contenttype
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Subject category:art swepub-publicationtype
Notes
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The paper presents an approach which shows how contextual conditions, like infrastructural, organizational as well as environmental factors, determine e-Business adoption and use, what in turn, positively affects value creation processes in hotel businesses. The research is grounded in Innovation Diffusion Theory and is empirically based on surveys undertaken in the Austrian hotel sector. By referring to Zhu and Kraemer’s (2005) e-Business impact model data is analysed by linear structural equation models and logistic regression. Results show that e-Business adoption and related use intensity decisions in the hotel sector are affected by the availability of a modern ICT system, firm size as well as management’s conviction that core business processes are supported by information technologies and, that tourists and cooperation partners expect latest information technologies. It was further found that online platforms are the most important e-Business application for value creation in the 3-star hotel segment. By contrast, in the 4/5-star hotel segment a property management system, a website with booking functionality and e-mail marketing are crucial e-Business applications for value creation
Added entries (persons, corporate bodies, meetings, titles ...)
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Scholochow, Christina
(author)
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Höpken, Wolfram
(author)
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MittuniversitetetInstitutionen för samhällsvetenskap (-2013)
(creator_code:org_t)
Related titles
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In:Information Technology & TourismNew York : Cognizant Communication Corp.11:4, s. 267-2841098-30581943-4294
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