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Emotions, perceived risk and intentions to adopt emerging e-banking technology amongst educated young consumers
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- Abikari, Masoome (author)
- Mittuniversitetet,Institutionen för ekonomi, geografi, juridik och turism,CER
- (creator_code:org_t)
- 2024
- 2024
- English.
- In: International Journal of Bank Marketing. - : Emerald. - 0265-2323 .- 1758-5937.
- Journal article (peer-reviewed)
Abstract
Subject headings
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- Purpose: The purpose of this paper is to examine the association between consumers’ emotions towards emerging e-banking technology, perceived risk and subsequent intention to adopt emerging e-banking technology. Design/methodology/approach: An online questionnaire was used to collect data, which were analysed in a quantitative study. The final sample of 224 educated young consumers, familiar with emerging e-banking technology, allowed testing of the research hypotheses by applying confirmatory factor analysis and structural equation modelling (SEM). Findings: The empirical results indicate that deterrence emotions and hedonic motivation are associated with consumers’ perceived risk and, subsequently, their intention to adopt emerging e-banking technology. Additionally, analysing the moderating role of hedonic motivation in the association between consumers’ deterrence emotions towards emerging e-banking technology and their perceived risk highlights the significant association of deterrence emotions with perceived risk, regardless of the presence of hedonic motivation. Originality/value: This study demonstrates the association between consumers’ emotions, perceived risk and subsequent intention to adopt emerging e-banking technology whilst underscoring the importance of distinguishing between different types of emotions and their corresponding appraisals.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Behavioural intention
- Deterrence emotions
- Emerging e-banking technology
- Hedonic motivation
- Loss emotions
- Negative emotions
- Perceived risk
- Performance-risk concerns
- Positive emotions
- Psychological-risk concerns
Publication and Content Type
- ref (subject category)
- art (subject category)
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