SwePub
Sök i LIBRIS databas

  Extended search

onr:"swepub:oai:DiVA.org:oru-16657"
 

Search: onr:"swepub:oai:DiVA.org:oru-16657" > Sensory description...

  • 1 of 1
  • Previous record
  • Next record
  •    To hitlist

Sensory description labels for food affect consumer product choice

Swahn, Johan, 1979- (author)
Örebro universitet,Restaurang- och hotellhögskolan - Grythytte akademi
Mossberg, Lena, 1956- (author)
Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen, Marknadsföring,Department of Business Administration, Marketing Group
Öström, Åsa, 1962- (author)
Örebro universitet,Restaurang- och hotellhögskolan - Grythytte akademi
show more...
Gustafsson, Inga-Britt, 1942- (author)
Örebro universitet,Restaurang- och hotellhögskolan - Grythytte akademi
show less...
 (creator_code:org_t)
Emerald, 2012
2012
English.
In: European Journal of Marketing. - : Emerald. - 0309-0566 .- 1758-7123. ; 46:11/12, s. 1628-1646
  • Journal article (peer-reviewed)
Abstract Subject headings
Close  
  • Purpose - This observational study set out to investigate the effect of sensory description labels on consumer choice of apples in a grocery retail store.Design/methodology/approach - An independent observation study was conducted in a retail grocery store setting. A total of 1623 consumers were observed over a four day period in four different sessions, each using three apple varieties (JONAGOLD, INGRID MARIE, and ELISE). Marketing strategies differed between the sessions as follows: (1) sort name labelling only, (2) sort name and sensory description labelling, (3) sort name and sensory semantic description labelling, and (4) sort name labelling and allowing consumers to taste the apples before choosing.Findings - Consumer product choice was affected by the sensory description labels. When only the sort name was given on the label, the consumers tended to choose INGRID MARIE, which has a strong sort name. With the addition of sensory description labels, the consumer choice shifted to ELISE, which had been chosen with a low frequency when only sort name was given, but was chosen with a high frequency when sensory description labelling was used.Research limitations/implications - The study was limited to red apples and one national market.Practical implications - Practitioners, managers, and marketers may benefit from using proper sensory labelling as a marketing tool for various food products, such as a apples, in a grocery retail store.Originality/value - This study shows the importance and value of sensory description label marketing for food products in grocery retail stores. Little attention has previously been paid to the research area within sensory marketing communication concerning the interplay of sensory perception of food and the formulation of marketing labels, or taste marketing. This paper also addresses the possible interaction between the disciplines of sensory and marketing science

Subject headings

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv (hsv//swe)
SOCIAL SCIENCES  -- Economics and Business (hsv//eng)

Keyword

Labelling
decision making
sensory description
food
grocery retail store
preference
Culinary Arts and Meal Science
Måltidskunskap
Måltidskunskap
Culinary Arts and Meal Science

Publication and Content Type

ref (subject category)
art (subject category)

Find in a library

To the university's database

  • 1 of 1
  • Previous record
  • Next record
  •    To hitlist

Search outside SwePub

Kungliga biblioteket hanterar dina personuppgifter i enlighet med EU:s dataskyddsförordning (2018), GDPR. Läs mer om hur det funkar här.
Så här hanterar KB dina uppgifter vid användning av denna tjänst.

 
pil uppåt Close

Copy and save the link in order to return to this view