Attitudes and beliefs directed towards ready-meal consumption

• Our food choice is dependent upon our beliefs about both the products and those who consume them. In this study beliefs about the prototypical attributes of ready meal consumers have been investigated to establish which beliefs exist and whether they have any actual basis when compared with self-reported behaviours of ready meal consumers. In a survey, respondents described what they considered to be common attributes of ready meal consumers. Some of these attributes were supported by the data provided by the ready meal consuming respondents, while many were not. Most interesting was the fact that two frequently mentioned attributes, being alone and no interest in cooking or food, were confirmed by the ready meal consuming respondents in the actual eating situation but not by their life-style and beliefs in general. The results support the call for more situation-oriented food research.

Keyword

SOCIAL SCIENCES

SAMHÄLLSVETENSKAP

Culinary Arts and Meal Science

Måltidskunskap

Måltidskunskap

Culinary Arts and Meal Science

Publication and Content Type

ref (subject category)

art (subject category)