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Buyers’ demands for...
Buyers’ demands for ready meals : influenced by gender and who will eat them
- Article/chapterEnglish2006
Publisher, publication year, extent ...
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2006-12-08
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Wiley-Blackwell Publishing Inc.2006
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printrdacarrier
Numbers
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LIBRIS-ID:oai:DiVA.org:oru-2849
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https://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-2849URI
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https://doi.org/10.1111/j.1745-4506.2006.00038.xDOI
Supplementary language notes
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Language:English
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Summary in:English
Part of subdatabase
Classification
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Subject category:ref swepub-contenttype
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Subject category:art swepub-publicationtype
Notes
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The ready-meal market in Sweden is increasing rapidly, and in the last 10 years has nearly doubled. The aim of this study was to gain a better understanding of the demand buyers have for ready meals, both when buying for themselves and for others. A postal survey was completed by 249 residents of Gothenburg, Sweden. Results show that the demand when buying ready meals is dependent on both gender and whether or not the buyer is the end consumer. In general, the buyers' demands for sensory and convenience aspects were the most important. Female respondents were more demanding buyers than males, and their priorities were different. The implications of the findings are that foodservice operators and producers of ready meals must pay attention to the different demands of buyers, their gender and who will be the end consumer.
Subject headings and genre
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SOCIAL SCIENCES
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SAMHÄLLSVETENSKAP
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Culinary Arts and Meal Science
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Måltidskunskap
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Måltidskunskap
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Culinary Arts and Meal Science
Added entries (persons, corporate bodies, meetings, titles ...)
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Gustafsson, Inga-BrittÖrebro universitet,Institutionen för restaurang- och måltidskunskap(Swepub:oru)itgn
(author)
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Hall, Gunnar
(author)
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Örebro universitetInstitutionen för restaurang- och måltidskunskap
(creator_code:org_t)
Related titles
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In:Journal of Foodservice: Wiley-Blackwell Publishing Inc.17:5-6, s. 205-2111748-0140
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