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History, theory and...
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Hills, Gerald E.,1943-University of Illinois, Chicago ILL,USA
(author)
History, theory and evidence of entrepreneurial marketing : an overview
- Article/chapterEnglish2010
Publisher, publication year, extent ...
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Milton Keynes :Inderscience Enterprises,2010
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printrdacarrier
Numbers
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LIBRIS-ID:oai:DiVA.org:oru-5958
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https://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-5958URI
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https://doi.org/10.1504/IJEIM.2010.029765DOI
Supplementary language notes
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Language:English
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Summary in:English
Part of subdatabase
Classification
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Subject category:ref swepub-contenttype
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Subject category:art swepub-publicationtype
Notes
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Entrepreneurial marketing (EM), i.e., the interface of the two research fields of entrepreneurship and marketing, is a scholarly concept that is receiving increasing interest. In our article, we attempt to address definitional issues, theoretical foundations, historical milestones and new, preliminary empirical findings. More exactly, we propose our own definition of EM especially taking into consideration the entrepreneurial orientation behind this new marketing concept and the aim of creating customer value through such means as innovativeness, creativity, selling, networking or flexibility. Besides, we offer an overview of EM’s ‘modern history’ within the last 20 years and
Subject headings and genre
Added entries (persons, corporate bodies, meetings, titles ...)
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Hultman, Claes M.,1947-Örebro universitet,Handelshögskolan vid Örebro universitet,Dahméncentrum(Swepub:oru)cshn
(author)
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Kraus, Sascha,1965-Utrecht University, Utrecht, The Netherlands
(author)
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Schulte, Reinhard,1965-Leuphana Uiniversity, Lueneburg, Germany
(author)
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University of Illinois, Chicago ILL,USAHandelshögskolan vid Örebro universitet
(creator_code:org_t)
Related titles
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In:International Journal of Entrepreneurship and Innovation ManagementMilton Keynes : Inderscience Enterprises11:1, s. 3-181368-275X1741-5098
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