Service Dominant Logic : Implications at the marketing/entrepreneurship interface

• This research note is an exploration into the implications of an emerging school of marketing thought, service dominant logic (SDL), may have on the marketing/entrepreneurship interface.  First, SDL is discussed from a marketing perspective, then SDL and the traditional goods dominant logic of marketing are compared with respect to how they may impact a firm’s entrepreneurial processes.  Finally, a set of research implications for SDL at the marketing/entrepreneurship interface is offered.

Subject headings

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business (hsv//eng)

Keyword

Service Dominant Logic

Marketing

Entrepreneurial Marketing

Entrepreneurship

Business studies

Företagsekonomi

SOCIAL SCIENCES

SAMHÄLLSVETENSKAP

Business and economics

Ekonomi

Business Studies

Företagsekonomi

Publication and Content Type

ref (subject category)

art (subject category)