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Service selling in industrial organizations : An exploratory study of challenges and opportunities
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- Kindström, Daniel (author)
- Linköpings universitet,Industriell marknadsföring och industriell ekonomi,Tekniska högskolan
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- Carlborg, Per, 1984- (author)
- Linköpings universitet,Industriell marknadsföring och industriell ekonomi,Tekniska högskolan
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- Nordin, Fredrik (author)
- Stockholm University, Stockholm, Sweden
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- Stockholm, 2011
- 2011
- English.
- Conference paper (peer-reviewed)
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
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- kon (subject category)
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- Örebro University
- Linköping University
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