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Factors influencing the attitude of women towards purchasing green products : An explorative case study of organic cosmetics in Sweden
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- Akter, Salina, 1982- (author)
- Mälardalens högskola,Framtidens energi
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- Islam, M. Sirajul, 1974- (author)
- Örebro universitet,Handelshögskolan vid Örebro Universitet,Örebro Univ, Sch Business, Örebro
- (creator_code:org_t)
- South African Association for Family Ecology and Consumer Sciences, 2020
- 2020
- English.
- In: Journal of Consumer Sciences. - : South African Association for Family Ecology and Consumer Sciences. - 0378-5254. ; 48, s. 38-64
- Journal article (peer-reviewed)
Abstract
Subject headings
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- This paper investigates green consumer behavior by analyzing women’s attitudes towards purchasing organic cosmetics in Sweden in order to determine the factors that influence their purchasing behavior. The study is based on the modified Theory of Planned Behavior (TPB) explained with primary data collected through an online survey of 220 women who live in Sweden. The findings are in line with the previous studies, which confirm that consumers’ attitudes towards green products have a positive influence on purchase intention. Moreover, this study has found that the individual’s education and income level have a positive relationship with attitude and future purchase intention.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
- TEKNIK OCH TEKNOLOGIER -- Maskinteknik -- Energiteknik (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Mechanical Engineering -- Energy Engineering (hsv//eng)
Keyword
- purchase intention
- green consumer behavior
- attitudes
- organic cosmetics
- Theory of Planned Behavior
- Sweden
Publication and Content Type
- ref (subject category)
- art (subject category)
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