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- Akter, Salina,1982-Mälardalens högskola,Framtidens energi (author)
Factors influencing the attitude of women towards purchasing green products : An explorative case study of organic cosmetics in Sweden
- Article/chapterEnglish2020
Publisher, publication year, extent ...
- South African Association for Family Ecology and Consumer Sciences,2020
- printrdacarrier
Numbers
- LIBRIS-ID:oai:DiVA.org:oru-87465
- https://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-87465URI
- https://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-52957URI
Supplementary language notes
- Language:English
- Summary in:English
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Notes
- This paper investigates green consumer behavior by analyzing women’s attitudes towards purchasing organic cosmetics in Sweden in order to determine the factors that influence their purchasing behavior. The study is based on the modified Theory of Planned Behavior (TPB) explained with primary data collected through an online survey of 220 women who live in Sweden. The findings are in line with the previous studies, which confirm that consumers’ attitudes towards green products have a positive influence on purchase intention. Moreover, this study has found that the individual’s education and income level have a positive relationship with attitude and future purchase intention.
Subject headings and genre
- SAMHÄLLSVETENSKAP Ekonomi och näringsliv Företagsekonomi hsv//swe
- SOCIAL SCIENCES Economics and Business Business Administration hsv//eng
- TEKNIK OCH TEKNOLOGIER Maskinteknik Energiteknik hsv//swe
- ENGINEERING AND TECHNOLOGY Mechanical Engineering Energy Engineering hsv//eng
- purchase intention
- green consumer behavior
- attitudes
- organic cosmetics
- Theory of Planned Behavior
- Sweden
Added entries (persons, corporate bodies, meetings, titles ...)
- Islam, M. Sirajul,1974-Örebro universitet,Handelshögskolan vid Örebro Universitet,Örebro Univ, Sch Business, Örebro(Swepub:oru)slim (author)
- Mälardalens högskolaFramtidens energi (creator_code:org_t)
Related titles
- In:Journal of Consumer Sciences: South African Association for Family Ecology and Consumer Sciences48, s. 38-640378-5254
Internet link
- https://www.ajol.info/index.php/jfecs/article/view/201679Factors influencing the attitude of women towards purchasing green products
- https://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-87465
- https://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-52957
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