Media Use : Scandinavia and the Baltic States

• Media and communication studies in Scandinavia and the Baltic states has a relatively short institutional history but has been flourishing, particularly since the mid-1990s. One key perspective in developing a (critical) understanding of media usage is mediatization, which is particularly rooted in the Scandinavian research tradition of media and communications but has also flourished within the Baltic states. This entry briefly presents the notion of mediatization from a Scandinavian perspective and discusses some adaptations in the Baltic states. It also reviews dominant trends and patterns in media usage in Scandinavia and the Baltic states and concludes by presenting major research hubs in the area.

Subject headings

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications (hsv//eng)

Keyword

audience; audience studies; cultural/critical communication; cultural diversity; journalism studies; PR research

Publication and Content Type

vet (subject category)

kap (subject category)