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Between Fire and Ice : Experiences of the Persian Fire Festival in a Nordic Setting

Abbasian, Saeid, 1961- (author)
Södertörns högskola,Turismvetenskap,Department of Environmental Science and Tourism Studies, Södertörn University, Huddinge, Sweden
Lundberg, Anna, 1969- (author)
Linköpings universitet,Tema Genus,Filosofiska fakulteten
 (creator_code:org_t)
2020-12-11
2020
English.
In: Sustainability. - Schweiz : MDPI. - 2071-1050. ; 12:24
  • Journal article (peer-reviewed)
Abstract Subject headings
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  • This exploratory research seeks to gain insight into the visitors of Persian Fire Festival in Stockholm, their motivation, level of satisfaction and loyalty to the festival. The overall methodology is mixed methods consisting of participant observation and 280 completed online surveys including close-ended and open-ended questions. A Grounded theory analysis has been employed. The most important reason behind the participation has been to strive for the recognition of ethnic cultural identity; to keep the ancient culture alive; to maintain their ancestors’ legacy and transfer it to the next generation. Most of the visitors experienced positive feelings, showed satisfaction and loyalty, believed that the festival fulfilled their expectations and it should be celebrated officially every year. A minority showed dissatisfaction mostly due to the lack of accessibility to the event venue and might are not loyal to the festival. The first conclusion here is that these motivators are totally different than those mentioned by earlier research (e.g., escape, socialization, novelty, rest, prestige, excitement). Even though the desire to preserve the ancient culture and tradition is very strong, a lack of accessibility to the venue would constitute disloyalty and a barrier to re-attend in such a festival.

Subject headings

SAMHÄLLSVETENSKAP  -- Social och ekonomisk geografi (hsv//swe)
SOCIAL SCIENCES  -- Social and Economic Geography (hsv//eng)
HUMANIORA  -- Annan humaniora -- Etnologi (hsv//swe)
HUMANITIES  -- Other Humanities -- Ethnology (hsv//eng)

Keyword

ethnic cultural festivals
Fire Festival
Chaharshanbe Suri
Eldfesten
Stockholm
Sweden
Politik, ekonomi och samhällets organisering
Politics, Economy and the Organization of Society

Publication and Content Type

ref (subject category)
art (subject category)

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Linköping University

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