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The evolution of th...
The evolution of the digital service ecosystem and digital business model innovation in retail : The emergence of meta-ecosystems and the value of physical interactions
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- Palmié, M. (author)
- Institute of Technology Management, University of St. Gallen, Switzerland
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- Miehé, L. (author)
- Institute of Technology Management, University of St. Gallen, Switzerland; Department of Strategy and Innovation, Copenhagen Business School, Denmark
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- Oghazi, Pejvak, 1979- (author)
- Södertörns högskola,Företagsekonomi,Hanken School of Economics, Finland,School of Social Sciences, Södertörn University, Stockholm, Sweden
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- Parida, Vinit, 1983- (author)
- Luleå tekniska universitet,Industriell ekonomi,Department of Management, University of Vaasa, Finland
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- Wincent, Joakim (author)
- Hanken School of Economics, Helsinki, Finland; Global Center for Entrepreneurship & Innovation, University of St. Gallen, Switzerland
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Institute of Technology Management, University of St Gallen, Switzerland Institute of Technology Management, University of St. Gallen, Switzerland; Department of Strategy and Innovation, Copenhagen Business School, Denmark (creator_code:org_t)
- Elsevier, 2022
- 2022
- English.
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In: Technological forecasting & social change. - : Elsevier. - 0040-1625 .- 1873-5509. ; 177
- Related links:
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https://doi.org/10.1...
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https://doi.org/10.1...
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https://urn.kb.se/re...
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Abstract
Subject headings
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- As e-commerce has increasingly gained traction in the retail market, many traditional “brick-and-mortar” retailers are innovating their business models and making the transition towards digital business models. While scholars have started to examine the influence of digitalization on various business model elements, they have so far paid little attention to its implications on the external relationships in which firms engage for value creation. Building on a qualitative analysis of seventeen interviews, this study develops a two-stage framework for the transition to digital business models. In Stage 1, retailers collaborate with specialized service providers to implement a digital business model. As firms from the retail ecosystem collaborate with firms from the digital-service ecosystem to create a value proposition for end-customers, a meta-ecosystem emerges. In Stage 2, firms (retailers) seek to differentiate themselves from their competitors in the meta-ecosystem. Physical interactions with the digital service providers, the product suppliers, and the customers are a primary means towards this end. Thus, digitalization does not make physical interactions and close personal ties obsolete. Our study has substantial implications for the academic literature and management practice.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Digital business model
- Digital business model innovation
- Digital service
- Digital transformation
- Digitization
- Ecosystem
- Ecosystem emergence
- Retail
- Ecosystems
- Business model innovation
- Business models
- Digital business
- Digital services
- Digitisation
- Sales
- Entreprenörskap och innovation
Publication and Content Type
- ref (subject category)
- art (subject category)
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