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Revolutionizing mar...
Revolutionizing markets : Consumers’ collective action and unintended consequences in market system dynamics
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- Yngfalk, Carl, 1980- (author)
- Stockholms universitet,Marknadsföring
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Fyrberg Yngfalk, Anna, 1980- (author)
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Skålén, Per (author)
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(creator_code:org_t)
- 2023
- 2023
- English.
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In: Utopia Revisited: Consumer Culture Theory Conference 2023. ; , s. 47-47
- Related links:
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https://urn.kb.se/re...
Abstract
Subject headings
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- This study contributes to discussions on the role of power and conflict in market evolution. Drawing on strategic action field (SAF) theory, and a longitudinal study of the Swedish music market, the paper highlights consumers’ interchangeable roles and collective abilities, and its unintended consequences, in enacting market revolution.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Business Administration
- företagsekonomi
Publication and Content Type
- vet (subject category)
- kon (subject category)
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