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Sezione Tematica: 2009 Naples Forum on Service

Gummesson, Evert (editor)
Stockholms universitet,Företagsekonomiska institutionen
Mele, Cristina (editor)
University of Naples Frederico II, Italy
Polese, Francesco (editor)
Cassino University, Italy
 (creator_code:org_t)
1
Parma, Italy : Società Italiana di Marketing, 2010
English 81 s.
Series: Mercati e Competitivà
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  • Four papers

Keyword

Service-dominant logic
service science
network and systems theory
företagsekonomi
Business Administration

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