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Co-Branding Places ?
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- Lucarelli, Andrea (author)
- Lund University,Lunds universitet,Stockholms universitet,Företagsekonomiska institutionen,Ekonomihögskolan,Department of Business Administration,Lund University School of Economics and Management, LUSEM
- (creator_code:org_t)
- 2011
- 2011
- English.
- In: 7th Global Brand Conferance AMBRAND SIG: Exploring, Creating New Realities and Fresh Persectives on Multi-Sensory Experiences.
- Conference paper (peer-reviewed)
Subject headings
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- företagsekonomi
- Business Administration
Publication and Content Type
- ref (subject category)
- kon (subject category)
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