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Relative Importance...
Relative Importance of Different Attributes of Graphic Health Warnings on Tobacco Packages in Viet Nam
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Giang, Kim Bao (author)
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Chung, Le Hong (author)
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Minh, Hoang Van (author)
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- Kien, Vu Duy (author)
- Hanoi School of Public Health
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Giap, Vu Van (author)
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Hinh, Nguyen Duc (author)
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Cuong, Nguyen Manh (author)
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Manh, Pham Duc (author)
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Duc, Ha Anh (author)
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Yang, Jui-Chen (author)
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(creator_code:org_t)
- 2016
- 2016
- English.
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In: Asian Pacific Journal of Cancer Prevention. - 1513-7368. ; 17, s. 79-84
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https://urn.kb.se/re...
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https://doi.org/10.7...
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Abstract
Subject headings
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- Graphic health warnings (GHW) on tobacco packages have proven to be effective in increasing quit attempts among smokers and reducing initial smoking among adolescents. This research aimed to examine the relative importance of different attributes of graphic health warnings on tobacco packages in Viet Nam. A discrete choice experimental (DCE) design was applied with a conditional logit model. In addition, a ranking method was used to list from the least to the most dreadful GHW labels. With the results from DCE model, graphic type was shown to be the most important attribute, followed by cost and coverage area of GHW. The least important attribute was position of the GHW. Among 5 graphic types (internal lung cancer image, external damaged teeth, abstract image, human suffering image and text), the image of lung cancer was found to have the strongest influence on both smokers and non-smokers. With ranking method, the image of throat cancer and heart diseases were considered the most dreadful images. GHWs should be designed with these attributes in mind, to maximise influence on purchase among both smokers and non-smokers.
Subject headings
- MEDICIN OCH HÄLSOVETENSKAP -- Hälsovetenskap -- Folkhälsovetenskap, global hälsa, socialmedicin och epidemiologi (hsv//swe)
- MEDICAL AND HEALTH SCIENCES -- Health Sciences -- Public Health, Global Health, Social Medicine and Epidemiology (hsv//eng)
Keyword
- Graphic health warnings
- characteristics
- relative importance
- discrete choice experiment
- Vietnam
Publication and Content Type
- ref (subject category)
- art (subject category)
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- By the author/editor
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Giang, Kim Bao
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Chung, Le Hong
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Minh, Hoang Van
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Kien, Vu Duy
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Giap, Vu Van
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Hinh, Nguyen Duc
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show more...
-
Cuong, Nguyen Ma ...
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Manh, Pham Duc
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Duc, Ha Anh
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Yang, Jui-Chen
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show less...
- About the subject
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- MEDICAL AND HEALTH SCIENCES
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MEDICAL AND HEAL ...
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and Health Sciences
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and Public Health Gl ...
- Articles in the publication
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Asian Pacific Jo ...
- By the university
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Umeå University