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Market Orientation ...
Market Orientation in the Tourism Industry
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- Jaensson, Jan-Erik, 1956- (author)
- Umeå universitet,Handelshögskolan vid Umeå universitet
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(creator_code:org_t)
- 2014-12-15
- 2015
- English.
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In: Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference. - Cham : Springer. - 9783319130774 - 9783319366814 - 9783319130781 ; , s. 63-63
- Related links:
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https://urn.kb.se/re...
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Abstract
Subject headings
Close
- Market orientation is very important for every company, but perhaps especially important for companies in the tourism industry, since their business are based on services. This paper examines tourism managers views of the importance of factors related to market orientation. It is an introduction study to a larger tourism research project starting 1999.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Customer Orientation
- Market Information
- Market Orientation
- Support System
- Tourism Industry
Publication and Content Type
- ref (subject category)
- kon (subject category)
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