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Is a female physica...
Is a female physical empowerment campaign effective in improving positive body image, motivation for physical activity, and physical activity behavior in young female adults? A two-study experimental test of "This Girl Can"
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- Thøgersen-Ntoumani, C. (author)
- Curtin School of Population Health, Curtin University, PO Box U1987, WA, Bentley, Australia
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- Litster, J. (author)
- Curtin School of Population Health, Curtin University, PO Box U1987, WA, Bentley, Australia
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- Del Casale, R. (author)
- Curtin School of Population Health, Curtin University, PO Box U1987, WA, Bentley, Australia
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- Stenling, Andreas, 1982- (author)
- Umeå universitet,Institutionen för psykologi,Department of Sport Science and Physical Education, University of Agder, Postboks 422, Kristiansand, Norway
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(creator_code:org_t)
- Elsevier, 2022
- 2022
- English.
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In: Body image. - : Elsevier. - 1740-1445 .- 1873-6807. ; 42, s. 150-159
- Related links:
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https://doi.org/10.1...
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https://umu.diva-por... (primary) (Raw object)
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https://urn.kb.se/re...
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https://doi.org/10.1...
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Abstract
Subject headings
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- This Girl Can is a campaign designed to empower women to increase physical activity. The campaign uses images/videos of women of diverse body weights/shapes, ages and ethnicities being physically active, emphasizing body functionality. First, we examined the effects of multi-session (N = 3) exposures to This Girl Can on body functionality, body appreciation and self-compassion (Study 1). Second, we explored if autonomous motivation for physical activity mediated effects of This Girl Can on physical activity (Study 2). Women (Study 1: N = 186, M (SD) age = 27.55 (14.01); Study 2: N = 153, M (SD) age = 28.31 (11.70)) were randomized to This Girl Can, or control videos/images depicting idealized women of thin/athletic body types being physically active (Study 1), or control videos highlighting physical activity benefits (Study 2). Outcomes were measured at baseline, post-test and 1-week follow-up. Study 1 results showed significant group by time interactions for body functionality (decreasing in the control group), body appreciation and self-compassion (both increased only in the experimental conditions). In Study 2, path analysis revealed no statistically significant mediation effect (ab = 13.18, 95 % CI [−107.92, 152.59]) of autonomous motivation. Future interventions designed to promote positive body image and self-compassion should incorporate media focusing on diverse women engaging in self-chosen physical activity.
Subject headings
- SAMHÄLLSVETENSKAP -- Psykologi -- Tillämpad psykologi (hsv//swe)
- SOCIAL SCIENCES -- Psychology -- Applied Psychology (hsv//eng)
Keyword
- Autonomous motivation
- Physical activity
- Positive body image
- Self-compassion
- This Girl Can
- True experimental design
Publication and Content Type
- ref (subject category)
- art (subject category)
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