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Branding in the automotive industry : a systematic literature review and future research agenda
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- Herbert, Robin (author)
- Umeå universitet,Företagsekonomi
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- Biedenbach, Galina (author)
- Umeå universitet,Företagsekonomi
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- Jansson, Johan, Professor, 1973- (author)
- Umeå universitet,Företagsekonomi
- (creator_code:org_t)
- 2023
- 2023
- English.
- Conference paper (peer-reviewed)
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
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- kon (subject category)
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