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- Jansson, Johan,1973-Umeå universitet,Handelshögskolan vid Umeå universitet (USBE) (author)
Elucidating green consumers : a cluster analytic approach on proenvironmental purchase and curtailment behaviors
- Article/chapterEnglish2009
Publisher, publication year, extent ...
- Routledge / Taylor & Francis,2009
- printrdacarrier
Numbers
- LIBRIS-ID:oai:DiVA.org:umu-29757
- https://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-29757URI
- https://doi.org/10.1080/10496480903364242DOI
Supplementary language notes
- Language:English
- Summary in:English
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Notes
- This study used a cluster analytic approach with the purpose of arriving at a nuanced picture of consumers, in relation to green purchase and curtailment behaviors. Based on Swedish car owners’ values, beliefs, norms, habits, and personal capabilities, three clusters emerged that were validated using discriminant analysis: non-greens, curtailers, and ecovators. The profiling constructs showed that ecovators (ecological innovators) had the highest levels of green beliefs and were found to be innovators with respect to a high involvement eco-innovation (the alternative fuel vehicle). Marketing and policy implications together with suggestions for further research on proenvironmental consumer behavior are provided.
Subject headings and genre
- SAMHÄLLSVETENSKAP Ekonomi och näringsliv Företagsekonomi hsv//swe
- SOCIAL SCIENCES Economics and Business Business Administration hsv//eng
- Green consumer behavior
- curtailment
- early adoption
- alternative fuel vehicles (AFVs)
- Eco-vators
- eco-innovation
- Sweden
- Business studies
- Företagsekonomi
- företagsekonomi
- Business Studies
Added entries (persons, corporate bodies, meetings, titles ...)
- Marell, Agneta,1964-Umeå universitet,Handelshögskolan vid Umeå universitet (USBE)(Swepub:umu)agma0001 (author)
- Nordlund, Annika,1969-Umeå universitet,Institutionen för psykologi(Swepub:umu)anno0006 (author)
- Umeå universitetHandelshögskolan vid Umeå universitet (USBE) (creator_code:org_t)
Related titles
- In:Journal of Euromarketing: Routledge / Taylor & Francis18:4, s. 245-2671049-64831528-6967
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