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CAD and Consequence...
CAD and Consequences in the Swedish Architectural Industry
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- Boström, Gert-Olof, 1959- (author)
- Umeå universitet,Handelshögskolan vid Umeå universitet (USBE)
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- Zackariasson, Peter (author)
- Gothenburg Research Institute
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- Wilson, Timothy, 1938- (author)
- Umeå universitet,Handelshögskolan vid Umeå universitet (USBE)
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(creator_code:org_t)
- Taylor & Francis, 2003
- 2003
- English.
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In: Services Marketing Quarterly. - : Taylor & Francis. - 1533-2969 .- 1533-2977. ; 25:2, s. 25-41
- Related links:
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https://urn.kb.se/re...
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https://doi.org/10.1...
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Abstract
Subject headings
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- As an example of technology shaping the marketing environment, this paper reports on the impact of the introduction of computer assisted design (CAD) capabilities into the architectural industry in Sweden. Change is addressed at three levels-in the process of producing output, in the output itself, and in the industry as an apparent consequence of the technological introduction. It is observed that there has been a division in the industry-one segment representing a rather traditional approach to architectural services, the other a more business-oriented, adopter segment. Results are interpreted in terms of a structurational theory of technology. Understanding is discussed both in terms of technology adoption as well as the nature of professional services.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Professional services
- information technology
- industry structure
- technology adoption
- structuration model
- niching strategies
- Business studies
- Företagsekonomi
- företagsekonomi
- Business Studies
Publication and Content Type
- ref (subject category)
- art (subject category)
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