onr:"swepub:oai:DiVA.org:umu-67114"
Search: onr:"swepub:oai:DiVA.org:umu-67114" > The impact of produ...
- 1 of 1
- Previous record
- Next record
- To hitlist
The impact of product packaging on consumers' purchase desisions within a low involvement product category
-
- Atwal, Glyn (author)
- ESC-Dijon School of Business
-
- Bryson, Douglas (author)
- ESC-Rennes School of Business
-
- Hultén, Peter (author)
- Umeå universitet,Företagsekonomi,Umeå universitet, Företagsekonomi
- (creator_code:org_t)
- IMDA Press, 2012
- 2012
- English.
- In: Journal of Euromarketing. - : IMDA Press. - 1049-6483 .- 1528-6967. ; 21:2/3, s. 124-135
- Journal article (peer-reviewed)
Subject headings
Close
Keyword
- Consumer behavior
- packaging
- purchase decisions
- företagsekonomi
- Business Studies
Publication and Content Type
- ref (subject category)
- art (subject category)
Find in a library
- Journal of Euromarketing (Search for host publication in LIBRIS)
To the university's database
- 1 of 1
- Previous record
- Next record
- To hitlist
Find more in SwePub
- By the author/editor
- Atwal, Glyn
- Bryson, Douglas
- Hultén, Peter
- Articles in the publication
- Journal of Eurom ...
- By the university
- Umeå University
- Högskolan Dalarna
Search outside SwePub
- Extend your search to:
- Google Book Search
- Google Scholar
Kungliga biblioteket hanterar dina personuppgifter i enlighet med EU:s dataskyddsförordning (2018), GDPR. Läs mer om hur det funkar här.
Så här hanterar KB dina uppgifter vid användning av denna tjänst.
- Copyright © LIBRIS - National Library Systems
- LIBRIS.kb.se
