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Constructing brands from the outside? : Brand channels, cyclical clusters and global circuits
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- Power, Dominic, 1973- (author)
- Uppsala universitet,Kulturgeografiska institutionen,CIND
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- Jansson, Johan, 1974- (author)
- Uppsala universitet,Kulturgeografiska institutionen,CIND
- (creator_code:org_t)
- Cheltenham : Edward Elgar, 2011
- 2011
- English.
- In: Brands and branding geographies. - Cheltenham : Edward Elgar. - 9781849801591
- Book chapter (peer-reviewed)
Subject headings
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Subject headings
- SAMHÄLLSVETENSKAP -- Social och ekonomisk geografi -- Ekonomisk geografi (hsv//swe)
- SOCIAL SCIENCES -- Social and Economic Geography -- Economic Geography (hsv//eng)
Keyword
- Brands
- cyclical clusters
- brand channels
- global circuits
- Social and Economic Geography
- Kulturgeografi
Publication and Content Type
- ref (subject category)
- kap (subject category)
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