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Consumer contributi...
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Power, Dominic,1973-Uppsala universitet,Kulturgeografiska institutionen
(author)
Consumer contribution to product development in the nordic sports industry : Passionate consumers pose benefits for and challenges to companies
- Article/chapterEnglish2010
Publisher, publication year, extent ...
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Vaasa :VAASAN YLIOPISTON JULKAISUJA,2010
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printrdacarrier
Numbers
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LIBRIS-ID:oai:DiVA.org:uu-174334
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https://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-174334URI
Supplementary language notes
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Language:English
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Summary in:English
Part of subdatabase
Classification
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Subject category:ref swepub-contenttype
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Subject category:kap swepub-publicationtype
Notes
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The sports industry is a pioneer in involving consumers in product development. Four key consumer and user groups can be identified in Nordic product development of sports equipment and services: user innovators, professional users, enthusiastic amateurs, and passionate insiders. The identified groups all comprise of passionate consumers and users, which are willing to co-operate with companies because of mutual benefit of better product development. While this approach has proven fruitful for the Nordic sports companies, we argue that attention should also be paid to non-passionate consumers.
Added entries (persons, corporate bodies, meetings, titles ...)
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Kotro, Tanja
(author)
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Repo, Petteri
(author)
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Bråtå, Hans Olav
(author)
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Hagen, Svein Erik
(author)
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Hauge, Atle
(author)
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Uppsala universitetKulturgeografiska institutionen
(creator_code:org_t)
Related titles
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In:T<em>he Roots and Fruits of the Nordic Consumer Research</em>Vaasa : VAASAN YLIOPISTON JULKAISUJA9789524763325
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