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Intra- and inter-organizational effects of a CRM system implementation
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- Baraldi, Enrico (author)
- Uppsala universitet,Industriell teknik
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- La Rocca, Antonella (author)
- Lugano University, Institute of Marketing and Communication Management
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- Perna, Andrea (author)
- Uppsala universitet,Industriell teknik
- (creator_code:org_t)
- 2013
- 2013
- English.
- In: MERCATI E COMPETITIVITÀ. - 1826-7386. ; 1, s. 13-34
- Journal article (peer-reviewed)
Subject headings
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- CRM
- business relationships
- resource interaction
- embedding
- implementation
- case study
- Business studies
- Företagsekonomi
- Engineering Science with specialization in industrial engineering and management
- Teknisk fysik med inriktning mot industriell teknik
Publication and Content Type
- ref (subject category)
- art (subject category)
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- SOCIAL SCIENCES
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- Uppsala University
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