Nina on the Net : A Study of a Politician Campaigning on Social Networking Sites

• In this paper I will attend to contemporary individualization and digitalization of politics from an in-depth study of a Swedish politician, Nina Larsson, campaigning on social networking sites for re-election to the Swedish Parliament in the 2010 general elections. The aim of this paper is to contribute to the discussion on social networking sites and their potential for representative democratic and broaden the analysis beyond perspectives of strategic political communication and deliberative democracy. The research questions I will attend to are how Nina uses social networking sites in her election campaign, and if social networking sites have an influence over the electorates information gathering and opinion formation. The method for empirical data gathering is (n)ethnographic, complemented with data from a regional quantitative study. The results suggest that Nina uses of social networking sites mostly for negotiating her political persona

Subject headings

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications (hsv//eng)

Keyword

Medie- och kommunikationsvetenskap

Media and Communication Studies

Publication and Content Type

ref (subject category)

art (subject category)