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Place-based brands: product origin, brand channels and global circuits in Shanghai
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- Power, Dominic, 1973- (author)
- Uppsala universitet,Kulturgeografiska institutionen
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- Jansson, Johan (author)
- Uppsala universitet,Kulturgeografiska institutionen
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- Fan, Xiucheng (author)
- Fudan University
- (creator_code:org_t)
- Cheltenham : Edward Elgar Publishing, 2014
- 2014
- English.
- In: Branding Chinese Mega-Cities: Strategies, Practices and Challenges. - Cheltenham : Edward Elgar Publishing. - 9781783470327
- Book chapter (peer-reviewed)
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Subject headings
- SAMHÄLLSVETENSKAP -- Social och ekonomisk geografi -- Ekonomisk geografi (hsv//swe)
- SOCIAL SCIENCES -- Social and Economic Geography -- Economic Geography (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
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- kap (subject category)
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