Mediatization & Corporate Reputation

• Mediatization as a theoretical, analytical and empirical concept has over the last couple of decades made a serious and influential entry in a number of disciplines and academic fields. The notion of mediatization has been picked up, used and developed in areas such as media and communication science, public relations, journalism, psychology, sociology, business administration, religion, political science and many others. By way of describing the processes and changes that come with an increased used and importance of (mass) media, scholars on mediatization contribute to our understanding of how different parts of our societies - and actors within these –communicate and organize their activities. Mediatization reflects thus both cultural, institutional as well as material perspectives on the changing patterns of interactions. In relation to the main theme of the encyclopedia this chapter focuses on how mediatization can relate to the challenges in re-conceptualizing corporate reputation as an institutional – as in opposition to organization specific - process. 

Subject headings

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap -- Kommunikationsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications -- Communication Studies (hsv//eng)

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap -- Medievetenskap (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications -- Media Studies (hsv//eng)

Keyword

Mediatization

Corporate Communication

Institutional theory

Media

Business Studies

Företagsekonomi

Medie- och kommunikationsvetenskap

Media and Communication Studies

Publication and Content Type

ref (subject category)

kap (subject category)