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- Johnson, ErickaUppsala universitet,Kollegiet för avancerade studier (SCAS) (author)
Glocal pharma : international brands and the imagination of local masculinity
- BookEnglish2016
Publisher, publication year, extent ...
- London :Routledge, Taylor & Francis Group,2016
- printrdacarrier
Numbers
- LIBRIS-ID:oai:DiVA.org:uu-420178
- ISBN:9781472481634
- https://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-420178URI
Supplementary language notes
- Language:English
- Summary in:English
Part of subdatabase
- SwePubSwePub
Classification
Series
- Global connections
Notes
- OCLC: ocn938995995
- Employing the case study of the emergence, representation and regulation of Viagra in the Swedish market, this book offers analyses of commercial material, medical discourses and legal documents to show how a Swedish, Viagra-consuming subject has been constructed in relation to the drug and how Viagra is imagined in relation to the Swedish man
Subject headings and genre
- SAMHÄLLSVETENSKAP Annan samhällsvetenskap Genusstudier hsv//swe
- SOCIAL SCIENCES Other Social Sciences Gender Studies hsv//eng
- BUSINESS & ECONOMICS / Industries / General
- Case studies
- Direct-to-Consumer Advertising
- Drug Industry
- drug therapy
- Erectile Dysfunction
- Globalization
- Impotence
- Management
- Marketing
- Masculinity
- Masculinity in advertising
- Medicalization
- methods
- Pharmaceutical industry
- psychology
- Sildenafil
- Sildenafil Citrate
- Social aspects
- Sweden
- therapeutic use
Added entries (persons, corporate bodies, meetings, titles ...)
- Sjögren, Ebba (author)
- Åsberg, Cecilia (author)
- Uppsala universitetKollegiet för avancerade studier (SCAS) (creator_code:org_t)
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- Åsberg, Cecilia
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