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Ghost in a Shell : The Scenario Tool and the World Making of Royal Dutch Shell

Andersson, Jenny (author)
Uppsala universitet,Ekonomisk-historiska institutionen
 (creator_code:org_t)
Cambridge University Press, 2020
2020
English.
In: Business history review. - : Cambridge University Press. - 0007-6805 .- 2044-768X. ; 94:4, s. 729-751
  • Journal article (peer-reviewed)
Abstract Subject headings
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  • This article examines the history of the Royal Dutch Shell scenarios, from the first horizon scan exercise in 1967. It proposes that forward-looking scenarios were integrated in planning at Shell as tools for managing uncertainty in global time and space relations of oil after 1967. Specifically, the article proposes that Shell strategically used the scenarios to respond to arguments, emanating both from OPEC and from the Club of Rome, of oil as a limited resource. Shell used the scenarios to create images of a future oil market dominated by innovation, creativity, and sustainable solutions.

Subject headings

HUMANIORA  -- Historia och arkeologi -- Historia (hsv//swe)
HUMANITIES  -- History and Archaeology -- History (hsv//eng)

Keyword

oil
futures
scenarios
OPEC
limits

Publication and Content Type

ref (subject category)
art (subject category)

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HUMANITIES
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