Krytyczny nurt marketingu [Critical marketing stream]

• The chapter presents the main features of the critical stream of marketing, which becomes very popular in the global discourse of management science. This approach is a part of a broader Critical Management Studies stream and is focused on critical analysis of the unethical aspects of marketing, which are present in the dominant theory and practice of management.

Subject headings

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Keyword

marketing

Critical Management Studies

consumerism

Frankfurt School

Publication and Content Type

vet (subject category)

kap (subject category)