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Big data marketing : Context and Affordances
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- Caesarius, Leon Michael, 1971- (author)
- Uppsala universitet,Företagsekonomiska institutionen
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- Hohenthal, Jukka, 1965- (author)
- Uppsala universitet,Företagsekonomiska institutionen
- (creator_code:org_t)
- London : Sage Publications, 2022
- 2022
- English.
- In: The SAGE Handbook of Digital Marketing. - London : Sage Publications. - 9781529743791 - 9781529782509 ; , s. 68-80
- Book chapter (peer-reviewed)
Subject headings
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Digital marketing
- marketing
- big data marketing
- big data
- Digital marknadsföring
- marknadsföring
- big data marknadsföring
- big data
- Business Studies
- Företagsekonomi
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- ref (subject category)
- kap (subject category)
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- The SAGE Handbook of Digital Marketing (Search for host publication in LIBRIS)
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