Gateway Visuals : Strategies of Climate Photographers in the Digital Age

• Visual climate change communication has seen increased scholarly attention in recent years, with a strong focus on science communication. However, less is known about the producers of climate imagery. The current article presents results from interviews with 20 photographers engaged in climate change on the challenges they see for climate photography today and the key strategies they use to achieve reach and impact in the digital media environment. Results indicate that practitioners gravitate toward variations of a “gateway strategy,” in which motives and forms of visual presentation are chosen as gateways to bypass the potential resistance or indifference to climate change messages. The article proposes a typology of such visual gateway strategies.

Subject headings

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap -- Medievetenskap (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications -- Media Studies (hsv//eng)

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications (hsv//eng)

Keyword

Visual communication

photography

climate change

gateway strategies

typology

Medie- och kommunikationsvetenskap

Media and Communication Studies

Publication and Content Type

ref (subject category)

art (subject category)