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Volvo vs. Geely – A...
Volvo vs. Geely – A Study of Brand Marriage Issues
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- Ossiansson, Eva, 1965 (author)
- Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen, Marknadsföring,Department of Business Administration, Marketing Group
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- Hausenkamph, Tobias, 1985 (author)
- Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen, Marknadsföring,Department of Business Administration, Marketing Group
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- Sjöstrand, Daniel, 1985 (author)
- Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen, Marknadsföring,Department of Business Administration, Marketing Group
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(creator_code:org_t)
- 2009
- English.
- Related links:
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https://gup.ub.gu.se...
Subject headings
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Publication and Content Type
- vet (subject category)
- rap (subject category)
To the university's database