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Television food advertising to children: a global perspective

Kelly, Bridget (author)
Halford, Jason C. G. (author)
Boyland, Emma J. (author)
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Chapman, Kathy (author)
Bautista-Castaño, Immaculada (author)
Berg, Christina, 1963 (author)
Gothenburg University,Göteborgs universitet,Institutionen för mat, hälsa och miljö,Institutionen för kost- och idrottsvetenskap,Department of Food, Health and Environment,Department of Food and Nutrition, and Sport Science
Caroli, Margeritha (author)
Cook, Brian (author)
Coutinho, Janine G. (author)
Effertz, Tobias (author)
Grammatikaki, Evangelia (author)
Keller, Kathleen (author)
Leung, Raymond (author)
Manios, Yannis (author)
Monteiro, Renata (author)
Pedley, Claire (author)
Prell, Hillevi, 1967 (author)
Gothenburg University,Göteborgs universitet,Institutionen för mat, hälsa och miljö,Institutionen för kost- och idrottsvetenskap,Department of Food, Health and Environment,Department of Food and Nutrition, and Sport Science
Raine, Kim (author)
Recine, Elisabetta (author)
Serra-Majem, Lluis (author)
Singh, Sonia (author)
Summerbell, Carolyn (author)
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 (creator_code:org_t)
2010
2010
English.
In: American Journal of Public Health.
Related links:
https://gup.ub.gu.se...
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https://doi.org/10.2...
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  • Journal article (peer-reviewed)
Abstract Subject headings
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  • Objectives. We compared television food advertising to children in several countries. Methods. We undertook a collaboration among 13 research groups in Australia, Asia, Western Europe, and North and South America. Each group recorded programming for 2 weekdays and 2 weekend days between 6:00 and 22:00, for the 3 channels most watched by children, between October 2007 and March 2008. We classified food advertisements as core (nutrient dense, low in energy), noncore (high in undesirable nutrients or energy, as defined by dietary standards), or miscellaneous. We also categorized thematic content (promotional characters and premiums). Results. Food advertisements composed 11% to 29% of advertisements. Noncore foods were featured in 53% to 87% of food advertisements, and the rate of noncore food advertising was higher during children's peak viewing times. Most food advertisements containing persuasive marketing were for noncore products. Conclusions. Across all sampled countries, children were exposed to high volumes of television advertising for unhealthy foods, featuring child-oriented persuasive techniques. Because of the proven connections between food advertising, preferences, and consumption, our findings lend support to calls for regulation of food advertising during children's peak viewing times.

Subject headings

MEDICIN OCH HÄLSOVETENSKAP  -- Hälsovetenskap -- Folkhälsovetenskap, global hälsa, socialmedicin och epidemiologi (hsv//swe)
MEDICAL AND HEALTH SCIENCES  -- Health Sciences -- Public Health, Global Health, Social Medicine and Epidemiology (hsv//eng)
LANTBRUKSVETENSKAPER  -- Lantbruksvetenskap, skogsbruk och fiske -- Livsmedelsvetenskap (hsv//swe)
AGRICULTURAL SCIENCES  -- Agriculture, Forestry and Fisheries -- Food Science (hsv//eng)

Keyword

Nutrition/Food
Obesity
Overweight
Underweight
Prevention

Publication and Content Type

ref (subject category)
art (subject category)

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