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Aging with grace? I...
Aging with grace? Images of older consumers in Swedish women’s lifestyle magazines
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- Hansson, Lena, 1968 (author)
- Gothenburg University,Göteborgs universitet,Centrum för konsumtionsvetenskap (CFK),Företagsekonomiska institutionen,Centre for Consumer Science,Department of Business Administration
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(creator_code:org_t)
- 2010
- 2010
- English.
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In: Nordic Conference on Consumer Research, 10-11 June, Vaasa Finland.
- Related links:
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https://gup.ub.gu.se...
Abstract
Subject headings
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- This paper deals with ageism in media and advertising and combines a cultural perspective of aging and theories of discourse. As cultural representations, ads influence the way older consumers view themselves and are viewed upon by others. The study critically analyse the representations of age in Swedish women’s lifestyle magazine ads in order to show what discourses of aging and gender that is mediated and what subject positions that are offered for older women who reads these magazines. The first stage of analysis shows limited numbers of discourses and few subject positions for older women.
Subject headings
- SAMHÄLLSVETENSKAP -- Annan samhällsvetenskap -- Genusstudier (hsv//swe)
- SOCIAL SCIENCES -- Other Social Sciences -- Gender Studies (hsv//eng)
- SAMHÄLLSVETENSKAP -- Annan samhällsvetenskap -- Tvärvetenskapliga studier inom samhällsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Other Social Sciences -- Social Sciences Interdisciplinary (hsv//eng)
Keyword
- consumers
Publication and Content Type
- vet (subject category)
- kon (subject category)
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