Search: onr:"swepub:oai:gup.ub.gu.se/130803" >
Labeling the Good: ...
Labeling the Good: Alternative Visions and Organic Branding in Sweden in the Late 20th Century
-
- Broberg, Oskar, 1976 (author)
- Gothenburg University,Göteborgs universitet,Ekonomisk-historiska institutionen,Department of Economic History
-
(creator_code:org_t)
- 2015-02-18
- 2010
- English.
-
In: Enterprise & Society. - : Cambridge University Press (CUP). - 1467-2227 .- 1467-2235. ; 11:4, s. 813-840
- Related links:
-
https://gup.ub.gu.se...
-
show more...
-
https://doi.org/10.1...
-
show less...
Abstract
Subject headings
Close
- The past decade’s rapid expansion of a global market for organic food has set powerful economic and political forces in motion. The most important dividing line is whether organic food production should be an alternative to or a niche within a capitalist mode of production. To explore this conflict the article analyzes the formation of a market for eco-labeled milk in Sweden. The analysis draws on three aspects: the strategy of agri-business, the role of eco-labeling, and the importance of inter-organizational dynamics. Based on archival studies, daily press, and interviews, three processes are emphasized: the formative years of the alternative movement in the 1970s, the founding of an independent eco-label (KRAV) in the 1980s, and a discursive shift from alternative visions to organic branding in the early 1990s following the entry of agri-business.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Ekonomisk historia (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Economic History (hsv//eng)
Keyword
- Arla
- dairy industry
- organic food
- KRAV
- eco-label
Publication and Content Type
- ref (subject category)
- art (subject category)
Find in a library
To the university's database