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Finding, reaching a...
Finding, reaching and comprehending-How accessibility in retailing can be enhanced for older consumers
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- Hansson, Lena, 1968 (author)
- Gothenburg University,Göteborgs universitet,Centrum för konsumtionsvetenskap (CFK),Centre for Retailing,Centre for Consumer Science
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(creator_code:org_t)
- 2010
- 2010
- English.
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In: NRWC 2010, 2nd Nordic Retail and Wholesale Conference, Gothenburg, Sweden, 10-11 November 2010. School of Business, Economics & Law, University of Gothenburg.
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https://gup.ub.gu.se...
Abstract
Subject headings
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- The paper aims to explore accessibility both as regulations for reaching accessibility for all in retailing and how it has been studied in retail research. The overall purpose is to increase the understanding of accessibility as a concept to see how it can be applied in retail stores to enhance accessibility for older consumers. Based on an overview of Swedish regulations and a review of earlier retail research, it becomes evident that complying with standards is not enough in order to make stores accessible for older consumers. Retailers have to consider accessibility in relation to consumers’ shopping experiences to succeed.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Accessibility
- retailing
- older consumers
Publication and Content Type
- ref (subject category)
- kon (subject category)
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