Introducing the Platform Business Model Canvas: Adapting an existing business model conceptualization to challenging institutional logic

Ladhe, Tobias (author)

Magnusson, Johan, 1976 (author): Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen,Företagsekonomiska institutionen, Redovisning,Centrum för affärssystem (CFA),Department of Business Administration,Department of Business Administration, Accounting,Centre for Business Solutions (CFA)

Nilsson, Andreas, 1977 (author)

(creator_code:org_t)

2013
2013
English.
In: 22nd Nordic Academy of Management Conference, Reykjavik 21-23 August. - 2298-3112.

Abstract Subject headings

The purpose of this study is to adapt an existing business model conceptualization to a challenging institutional logic. The business model conceptualization used is that of Osterwalder (2004), and the challenging institutional logic is that of platform strategies within the IT industry. The adaptation is discussed in line with the significant differences to business model conceptualizations that challenging institutional logic infers. The findings show that while six out of the nine building blocks remain largely unchanged, substantial adaption of the blocks “Value proposition”, “Channels” and “Customer relationships” is necessary. This adaption of the conceptualization is argued to be necessary in order for the business model to acknowledge and handle value that is co-created.

By the author/editor: Ladhe, Tobias; Magnusson, Johan ...; Nilsson, Andreas ...

About the subject

SOCIAL SCIENCES: SOCIAL SCIENCES; and Economics and Bu ...; and Business Adminis ...

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