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Handbook Of Researc...
Handbook Of Research On Sport And Business
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- Söderman, Sten, 1943- (editor)
- Stockholms universitet,Marknadsföring
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- Dolles, Harald, 1961 (editor)
- Stockholms universitet,Gothenburg University,Göteborgs universitet,Centre for International Business Studies,Marknadsföring
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(creator_code:org_t)
- ISBN 9781849800051
- Cheltenham : Edward Elgar, 2013
- English.
- Related links:
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https://gup.ub.gu.se...
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Table of contents
Abstract
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- This Hardbook draws together top intemational Researchers and discusses the state of the art and the future direclion of research at the nexus between sport and business. lt is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research. Topics covered for analysis include sports govemance, regulation and performance: media and technology; cub management and team structure; place, time and spectators of sporting events; and sport branding and sponsoring. The Handbook covers research examples from elite sport to the amateur level, and from difierent sports, from cycling to cricket, trom ice hockey to motorsports, and from football to skiing. ll will be read and used by academics and PhD sludents as well as sports praditioners looking for useful ways of expanding knowledge, conduding research or searching for insights into the challenges of managing sport.
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
- MEDICIN OCH HÄLSOVETENSKAP -- Hälsovetenskap -- Idrottsvetenskap (hsv//swe)
- MEDICAL AND HEALTH SCIENCES -- Health Sciences -- Sport and Fitness Sciences (hsv//eng)
Keyword
- sport management
- sports govemance
- sport regulation
- sport performance
- sport media
- cub management
- sport team structure
- sporting events
- sport branding
- sponsoring
Publication and Content Type
- vet (subject category)
- sam (subject category)
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