Using the semantic environment description as a tool to evaluate car interiors.

• The semantic environment description (SMB) is a structured method used for evaluating the impression of an architectural environment. The SMB-method measures the impression with eight factors: pleasantness, complexity, unity, potency, social status, enclosedness, affection and originality. The SMB-method is also a useful tool for measuring the impression of a vehicle interior since the method is easy to administrate, has high reliability and validity, is easily adaptable for cross cultural comparisons and provides useful knowledge for design, engineering and marketing. The purpose of the present study was to more deeply investigate the feasibility of the SMB method for measuring the impression of vehicle interiors and to compare customers' and Volvo employees' assessments. The present study confirms that the SMB-method is easy to administer. The method is useful, even though it is not optimized for vehicle environments. If complemented with qualitative techniques the SMB-method provides more interesting results. Volvo employees and customers assessed the vehicle interiors slightly different. Thus it is recommended to use customer's assessments to acquire useful results. (PsycINFO Database Record (c) 2012 APA, all rights reserved)(journal abstract)

Subject headings

HUMANIORA  -- Konst -- Design (hsv//swe)

HUMANITIES  -- Arts -- Design (hsv//eng)

SAMHÄLLSVETENSKAP  -- Psykologi -- Tillämpad psykologi (hsv//swe)

SOCIAL SCIENCES  -- Psychology -- Applied Psychology (hsv//eng)

TEKNIK OCH TEKNOLOGIER  -- Maskinteknik -- Produktionsteknik, arbetsvetenskap och ergonomi (hsv//swe)

ENGINEERING AND TECHNOLOGY  -- Mechanical Engineering -- Production Engineering, Human Work Science and Ergonomics (hsv//eng)

SAMHÄLLSVETENSKAP  -- Psykologi -- Psykologi (hsv//swe)

SOCIAL SCIENCES  -- Psychology -- Psychology (hsv//eng)

Keyword

SMB

semantics

Publication and Content Type

ref (subject category)

art (subject category)