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Packaging Gender and Gendering Packages: Marketing Artifacts at Work
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- Petersson McIntyre, Magdalena, 1968 (author)
- Gothenburg University,Göteborgs universitet,Centrum för konsumtionsvetenskap (CFK),Centre for Consumer Science
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- Fuentes, Christian, 1978 (author)
- Gothenburg University,Göteborgs universitet,Centre for Retailing,Centrum för konsumtionsvetenskap (CFK),Centre for Consumer Science
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- Hansson, Lena, 1968 (author)
- Gothenburg University,Göteborgs universitet,Centre for Retailing,Centrum för konsumtionsvetenskap (CFK),Företagsekonomiska institutionen,Centre for Consumer Science,Department of Business Administration
- (creator_code:org_t)
- 2016
- 2016
- English.
- In: 13th Conference on Gender, Marketing, and Consumer Behavior. 4-6 July, 2016. ESCP Europe, Paris, France..
- Conference paper (peer-reviewed)
Subject headings
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Subject headings
- SAMHÄLLSVETENSKAP -- Annan samhällsvetenskap -- Genusstudier (hsv//swe)
- SOCIAL SCIENCES -- Other Social Sciences -- Gender Studies (hsv//eng)
- SAMHÄLLSVETENSKAP -- Annan samhällsvetenskap -- Tvärvetenskapliga studier inom samhällsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Other Social Sciences -- Social Sciences Interdisciplinary (hsv//eng)
Keyword
- Gender
- marketing
- packages
- ANT and performativity
Publication and Content Type
- ref (subject category)
- kon (subject category)
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