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Fashion apps as market devices - personal shoppers and self-service styling tools

Hansson, Lena, 1968 (author)
Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen,Centre for Retailing,Centrum för konsumtionsvetenskap (CFK),Department of Business Administration,Centre for Consumer Science
 (creator_code:org_t)
2016
2016
English.
In: Nordic Retail and Wholesale Conference.
  • Conference paper (other academic/artistic)
Subject headings
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Subject headings

SAMHÄLLSVETENSKAP  -- Annan samhällsvetenskap -- Tvärvetenskapliga studier inom samhällsvetenskap (hsv//swe)
SOCIAL SCIENCES  -- Other Social Sciences -- Social Sciences Interdisciplinary (hsv//eng)
SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Keyword

Fashion
retail
consumption
devices
smartphone applications

Publication and Content Type

vet (subject category)
kon (subject category)

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University of Gothenburg

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